Sanpo-Yoshi is the New Trinity in Our Age

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In the book Zen and a Way of Sustainable Prosperity, I talked about a magic number 33, and how you can unleash the magic number 33 to align yourself with success.


Well, 3 is a magic number, too. It is used in the Holy Trinity, it is used in Three Sacred Treasures in Japan, and off course, it is used in body, mind, and spirit.


Sanpo-Yoshi may be much more significant than I thought when I wrote the book.


The philosophy of Sanpo-Yoshi is a three-way satisfaction policy used by Omi merchants back in the days. This policy stated that every business the Omi merchants conducted needed to be beneficial to the seller, the buyer, and society in general. In short, a business must result into a three-way satisfaction.


In Japanese, San means three and po means directions and Yoshi means good or happy. Therefore Sanpo-Yoshi means goodness or happiness in three directions. Imagine the goodness is spreading in 3 directions. 3 is a balanced number as we can see in a tripod. If the goodness spreads in 3 directions, it will be a stable movement.


Sanpo-Yoshi in business is especially crucial in today’s world where the majority of businesses are not conducted in this way.


Sanpo-Yoshi has the following three Yoshi.


Urite-Yoshi: This means the seller is happy

Kaite-Yoshi: This means the buyer is happy

Seken-Yoshi: This means society is happy.


The third Yoshi, Seken-Yoshi isn’t practiced in most businesses. Many products are not making society happy. Instead, they are making society unhealthy, angry, and divided. Junk food or violent video games are good examples of those. And it isn’t just products, the monetary system itself is making society unhappy, and therefore in order to create a Seken-Yoshi business, we need to look into the monetary system and change our paradigm by making the business small or local for instance.


One of the reasons why I recommend that you start your own business is that it is easier to design the structure of your business if you are the boss.


What I would like to see happening is that many small businesses practicing Sanpo-Yoshi spread in 3 directions and eventually replace big corporations.


It probably will be the most powerful social movement, since the economy is the biggest incentive for most people.


Sanpo-Yoshi can be used in other areas, too. When you communicate with someone, you can communicate in a win-win style, where both you and the person you are communicating with become happy. This can be accomplished through assertiveness training, which I also talked about in the book.


So how can you make your communication Seken-Yoshi?


Choosing the venue can be one way. For example, instead of going to a big franchised coffee shop, you can meet your friend at a family owned organic coffee shop.


Another way is to choose your topic. Instead of gossiping about your other co-workers or friends, talk about something positive. Each time when you think of something or utter a word, you are sending a vibration to the collective consciousness, so by releasing a good vibration, you are making society happy.


Anyway, Sanpo-Yoshi is the way to go in the new era.


Could The Venus Project Be One of the Fourth Wave Phenomena?

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In the last post, I wrote about the fourth wave and one of its scenarios being a society which has a good balance of technology and sustainability led by Enlightened Intelligence.


Synchronicity often occurs in my life, and here it came again. Immediately after I posted the blog and shared the link on Facebook, I found someone writing about a project called the Venus Project.


It seems very similar to what I was talking about. It is proposing a society where we utilize automation and technology to maximize the quality of life. It also sees that we have the technology to produce enough food and energy for everyone, but what is preventing is the monetary system. If we set aside all politics and economics and just focus on solving world problems using pure science, we will be able to create a sustainable and peaceful society.

I don’t know the technical details of it, and I am a little hesitant about its high reliance on technology, but the idea itself sounds good, and if we can find a perfect harmony among technology, sustainability, and spirituality, it could be a breakthrough.


The Venus Project


This page explains their aim


YouTube video with Japanese subtitles.


Which One of the Three Scenarios Will be The Fourth Wave in Our Transition?

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According to Alvin Toffler, the author of The Third Wave, the first wave was the settled agricultural society, and the second wave was Industrial Age society, and the third wave being Information Age society.


I think there will be the fourth wave of our transition within the next few decades, and we will be shifting from Information Age society.


What is the fourth wave?


At the moment, there seem to be three scenarios of how our future will unfold.


The first one is the continuation of Information Age society with further globalization and social polarization. Those people who manage to adapt to the change will grow, and the people who fail to adapt will be left out.


The second one is kind of going back to the settled agricultural society due to some catastrophic events such as earthquakes, hurricanes, or financial meltdown. Many people will be leading a self-sufficient life with about a quarter acre of land.


The third one is that people will be living sustainably in rural areas but are not engaged in physical labor so much since production will be managed by technology. More people will engage in types of work such as teachers or psychotherapists. Some people choose to lead a self-sufficient life because it will help them stay in touch with nature but not out of necessity. They will be living in Han No Han X style working just four hours a day. They will rely on machines for a certain process of farming. As a whole system, we will find ways to produce enough food and energy sustainably for all people whether they engage in physical labor or not. There will be no competition; we will learn to share the wealth with everybody.


The second scenario isn’t bad since it is a sustainable lifestyle suggested by Masanobu Fukuoka, the author of The One Straw Revolution. It is a way to live with low ecological footprint and share natural resources with everyone. I used to support this lifestyle and tried to practice it myself. However, what I discovered is that you need to work over 12 hours a day if you want to self-sustain completly. You work in the rice field, the vegetable field, make firewood for the wood stove, make fermented food, mill your grain, make bread and noodles, make oil, make clothes, fix your house, build your house, and the list goes on.


That is why our ancestors searched ways to make their life more convenient, which led them to the industrial age and eventually to the information age.


Simply going back to the past doesn’t seem to be a step in our evolution.


I don’t think the problem necessarily lies in the advancement of technology, but it lies in the failure to advance our consciousness.


For example, regardless of the current technological development, many of us are still motivated by materialistic possessions such as a Rolex, an Armani, and a penthouse suit, or wanting to be number one, which is the same mentality as that of 50 years ago. As a human being, we haven’t evolved at all.


Another thing is the system itself. Without changing our growth-oriented economic system, we won’t be able to utilize the development of technology beneficial to everyone. With today’s technology we should be able to produce enough food and energy for everyone, and yet, millions of people are starving to death every day. What kind of planet is this? It is clear even in 5-year-old children’s eyes; the system isn’t working.


If the society is led by E.I.; Enlightened Intelligence, we will create a system which will produce and deliver enough food and energy to every human being on the planet, while making sure that our production method is organic and sustainable. It is a joint task by the system and the people, because, to create a sustainable way of production, we need to consume less. We need to be able to be satisfied with our lot and consume moderately, which can easily be achieved if we raise our consciousness.


So, I don’t know which one of the three scenarios will be the fourth wave, it is all up to us, and for us to advance our consciousness and change the system, we need a new motivational success philosophy.


Yin and Yang Success Method.

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If you continue to do what you have always done, you will continue to get what you have always got. If you want to get something different, do something different.


To achieve our goals to be prosperous and happy with the system where everyone can be prosperous and happy, we need to do differently from people like Andrew Carnegie who thrived during the Industrial Age, as well as people like Bill Gates who culminated in the Information Age.


Another word, most motivational success philosophies, which are based on success models of those two eras, are already obsolete.


In the book Zen and a Way of Sustainable Prosperity, I introduced Yin and Yang concept and how to apply it in motivational success philosophy. Yin and Yang concept is one of the new approaches I am talking about.


It is a balance of feminine and masculine energy, it is a balance of Eastern way of thinking and Western way of thinking, it is a balance of analog and digital, and it is a balance of parasympathetic nervous system and sympathetic nervous system.


For example, action taking is a must if you want to succeed in life isn’t it? There are many motivational speakers who stress the importance of taking action. I support this approach. Most successful people took massive action whether they were aiming for materialistic wealth or creating a sustainable and peaceful world, and I gave examples of the latter in the book.


However, action taking is a masculine approach and therefore it is Yang. We do need to use a feminine approach time to time. It doesn’t mean to shift from masculine to feminine completely, it simply means to keep a good balance of the two.


Yin and Yang success method will not only help you advance toward your goal in the new era, it will also help you transform yourself to be part of E.I., which is an essential element in the Fourth Wave of our transition.


Let me talk about the Fourth Wave in the next post.


If You Continue to Do What You Have Always Done, You Will Continue to Get What You Have Always Got.

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I went to Tokyo for the first time in 6 months. Wow! It is a big city. As I am from Tokyo and grew up here I had never felt Tokyo to be exciting, but coming back from rural Hino town, Tokyo certainly has a vibrant energy.


This is Ginza Six, a newly opened department store which is catching attention of many and is one of must-visit-spots in Tokyo now.


I wonder how many spots like this have opened in the last 20 years or so. Ebisu Garden Place, Roppongi Hills, Omotesando Hills, Maru Bulding, Odaiba, and many more if I include places in Yokohama and Chiba.


Do we really need these places anymore?


Some people want to develop Tokyo further for 2020 Olympics and they seem to have the same mentality as the people who wanted to develop Tokyo for 1964 Olympics. Around that time Japan entered the period of high economic growth, but now we have reached its peak and have witnessed the consequences of the growth such as the accident of a nuclear power station. Do they still have the same mentality?


If you continue to do what you have always done, you will continue to get what you have always got. This is a common phrase used in NLP. Albert Einstein said something similar: “Problems cannot be solved with the same mind-set that created them.”


If we are perceiving success in the same way as the people in the 20th century did, we will end up creating the same problem.


If we want to evolve as the human species, we need to rewrite our motivational success philosophies because our goal is different. To aim a lifestyle in Satoyama cities based on circulation, we need new approaches.


From A.I. to E.I.

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I said that if it was too convenient, it was bad for our health at the end of my last post. Why do I think so?


This is something I learned from a doctor called Shinjiro Honma who is a Han No Han pediatrician, practicing natural farming. He is well-known in Japan as a doctor who understands both Western medicine and natural medicine; he travels around Japan giving talks in the winter time.


He said, to be healthy; we need to have a good balance of sympathetic nervous system and parasympathetic nervous system. If you have too much stress, your sympathetic nervous system is constantly active and you will lose balance. If you are too comfortable and relaxed, your parasympathetic nervous system is active all the time, and you will lose balance,too. Being too convenient means you will be too comfortable. You do need a certain amount of stress in your life to keep the balance.


It makes sense from the point of view of Yin and Yang, too; the balance is important.


That is another reason you don’t want to be too wealthy. If you become too successful and have no struggle in your life, number one, it is boring, and number two, it is bad for your health. Well, then you will create some problems there to be stressful-haha.


In the last post, I talked about Satoyama cities and living in Satoyama cities will be the mainstream lifestyle in the future.


That lifestyle will enable us to practice the 7 elements of sustainable prosperity that I discussed in the book Zen and a way of Sustainable Prosperity.


The followings are the 7 elements.


1: Conducting a Business Based On Sanpo-Yoshi

2: Doing What You like Doing

3: Living In a Sustainable Environment

4: Good Relation with Family

5: Being Physically and Mentally Healthy

6: A Community of Friends

7: Growing Spiritually


The 7th element is crucial since it is related to us becoming what I call E.I.; Enlightened Intelligence.


Artificial Intelligence is catching a lot of attention now, and I think it is good so long as we can use it appropriately, but I am not certain about it since people who are trying to use it may not have the right state of mind.


However, when you live in Satoyama cities, and practice 7 elements of sustainable prosperity, you will slowly evolve yourself physically, mentally, and spiritually. You will gradually transform to be part of enlightened Intelligence. Yes, Enlightened Intelligence is more like a collective consciousness of people who live in harmony with nature. You will develop senses like the 6th sense to expand your consciousness. You won’t even need to be wired to access information.


When the technology is run by E.I., we will find ways to co-exist and the technology will give us freedom to do what we really want to do, but if it is run by immature intelligence, we will be used by technology and lose our freedom. Therefore it is all up to us, and when we design our future society, we always need to include the development of ourselves, as well.



Did I tell you that I am a novelist? This is just my imagination-haha.



Why Don’t We Live In A Satoyama City Rather Than Living In A Smart City?

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Back in 1980, Alvin Toffler predicted the coming of the Information Age in his book The Third Wave. In the book, he stated that a lot of people would be working at home using a computer in the future. Well, 37 years later, it is happening. Many people work at home whether they work for a company or work for themselves.


It enables us to choose wherever we want to live, and that includes a rural area. Han No Han X (a lifestyle of a half farming and a half something else) which I talked about in the last post will be more easily done.


According to Alvin Toffler, the first wave was the settled agricultural society, and the second wave being Industrial Age society, and we are shifting from Industrial Age society to the third wave; Information Age society.


During the Industrial Age, many people left the countryside and moved to the city, and the city has been our center of culture since then. New York, Paris, London, and Tokyo have been leading our trend, and one has to be living in those cities to be part of this creative energy which influenced the world. It has been cool to be in the city.


I think it will change from now on. As many people move to the countryside, naturally creative activities will emerge in the countryside: There will be a lot of artists, writers, musicians, designers choosing to live in rural areas; hence the countryside will be the center of our culture.


This kind of rural town will be what I call a Satoyama city. People are living in Han No Han X ways, engaging in Satoyama economy and bringing in stimulus through their creative work. Regarding the population, it is still small as today’s town or village, but it can be defined as a city in a sense that it is a source of cultural trends. With I.T. we can easily transmit information to the world.


Since the size of each Satoyama city is small, there will be millions of them. Each place can be a source, so, fashion isn’t centralized. Decentralization will be one characteristic of the new era.


Some people predict that most people will be living in smart megacities in the future, but I don’t think it will happen since this idea lacks balance and holistic view of the world.


This is an extension of growth-oriented mentality which keeps chasing convenience. We do need a certain degree of convenience but not too much. We have already seen drawbacks of our smart life such as SNS addictions.


Truly smart cities are based in Satoyama and having a good balance of digital and analog elements. In the book Zen and a Way of Sustainable Prosperity, I talked about the importance of mental and physical health; when you live in just the digital world, you will lose balance, hence won’t be able to have the right mindset to build utopias which include sustainability.


As a matter of fact, to shift to the age of Satoyama cities, we need to change our growth and convenience-oriented mentality to circulation oriented mentality. If we continue our so-called progress with the conventional success philosophy, we will destroy our planet no matter how much installed. We need to learn to share our wealth with everyone and break away from this fast-paced-never-ending competition.


By the way, if it is too convenient, it is bad for our health. Do you want to know why?

Come back to this blog tomorrow.